Hydro Flask Privacy & Cookies Policy

This website (eu.hydroflask.com) is operated by HOT (UK) Limited, a company within the Helen of Troy group of companies, with company registration number 2990768 and a registered office at Helen of Troy-Kaz Europe Sàrl, Place Chauderon, 18, 1003 Lausanne, Switzerland (referred to as "Hydro Flask" or "we" or "our"). We comply with data protection legislation, such as the Data Protection Act 1998. This regulates the processing of personal data relating to you and grants you various rights in respect of your personal data (referred to as "your information"). We value the trust you place in Hydro Flask and want to ensure that you understand what information we gather about you, how we use it and the safeguards we have in place in order to protect it.

If you have any questions or would like further information on this topic, please feel free to contact us using the details provided below. We may review and change this policy from time to time. If we do so, we will place an updated version of the policy on this website page. Please visit this page periodically to review the privacy policy.

How do we ensure that your information is secure?

We will maintain practices and procedures designed to ensure the security, integrity and confidentiality of your information. We restrict and limit access to your information only to those of our employees or our trusted service providers who need it to carry out their business functions and we educate our employees about safeguarding customer information and preventing its unauthorised access, disclosure or use. This being said, the Internet is an open system and we cannot guarantee that unauthorised third parties will never be able to defeat these measures or use your information for improper purposes.

What type of information does we collect?

You do not have to give us any of your information in order to use most of our website.

However, if you wish to receive our newsletter, you will need to provide us with your email address.

Preference information (such as, your interests, your product preferences and your product purchase history); and
Demographic information (such as, the number of individuals resident in your household, your age and your gender).

In addition, we may automatically collect information about the website that you came from or are going to. We also collect information on which pages of our website you visit, IP addresses, the type of browser you use and the times you access our website. However, this information is aggregated and is not used to identify you.

How will we use the information we collect?

The information we collect allows us to:

  • provide the products and services you have ordered;
  • administer our website and provide customer services;
  • meet legal, regulatory and compliance requirements;
  • monitor and analyse the use of any account to prevent, investigate and/or report fraud, terrorism, misrepresentation, security incidents or crime;
  • gather management information to form statistical and trend analysis;
  • communicate with you;
  • send you marketing communications by email (for example, newsletters containing information about other Hydro Flask products or services we think may be of interest to you);
  • request feedback from you and send you surveys to enable us to develop, customise and improve Hydro Flask products and services;
  • investigate any complaints about the website; and
  • personalise your experience of the website.

What information do we share and with whom?

In certain circumstances, we may share your information with trusted service providers that need access to your information to provide operational or other support services. To ensure the confidentiality and security of your information, service providers must agree to safeguard your information in strict compliance with our policy.

We also may provide information to regulatory authorities and law enforcement officials in accordance with applicable law or when we otherwise believe in good faith that the law requires it. In the event of a sale of all or part of one of our businesses, we may share customer information related to that business as part of the transaction.

Transfer of your information outside the EU

We do not transfer your information outside the European Economic Area ("EEA").

Marketing Communications

If you subscribe to our newsletter on our website we will periodically send you emails about other Hydro Flask products and services that may be of interest to you.

If you make a purchase on the website, we may email you our newsletter and to tell you about our other Hydro Flask products and services from time to time.

We do not sell or otherwise pass your information to third parties for marketing purposes. If you no longer wish to receive such marketing communications from Hydro Flask, you may withdraw your consent by:

unsubscribing by following the link provided in each email marketing communication you receive; or
emailing us at the email address provided below.


We use cookies on the website to collect information about your online preferences. Cookies are small pieces of information sent by a web server to a web browser which allows the server to uniquely identify the browser on each page.

The cookies that are configured by us do not contain any personal data, such as your name or your credit/ debit card details. This data is collected automatically, and utilised in aggregate to help us look for trends so that we can improve our website and your Hydro Flask experience. The cookies also allow us to recognise you when you return to our site and to provide you with a customised experience that we feel will be of value to you.

In particular, we use the following cookies on the website:

Strictly Necessary Cookies
These cookies are essential in order to enable you to move around the website and use its features. Without these cookies, services you have asked for such as remembering your login details or shopping basket items cannot be provided.

Performance Cookies
These cookies collect anonymous information on how people use our Website. For example, we use Google Analytics cookies to help us understand how customers arrive at our site, browse or use our site and highlight areas where we can improve areas such as navigation, shopping experience and marketing campaigns. The data stored by these cookies never shows personal details from which your individual identity can be established.

Functionality Cookies
These cookies remember choices you make such as the country you visit our website from, language and search parameters such as size, colour or product line. These can then be used to provide you with an experience more appropriate to your selections and to make the visits more tailored and pleasant. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites. Most web browsers allow you to exercise control over cookie files on your computer by erasing them, blocking them, or notifying you when such a file is stored. Please take a look at your particular browser for instructions on this function. If you do elect to disable the Hydro Flask cookie, please note that you may not be able to take full advantage of a personalised experience at Hydro Flask. To find out more about cookies please visit: www.allaboutcookies.org.


The website allows you to access the Hydro Flask Germany website and the Hydro Flask UK website by changing the language settings on the website. We are not responsible for the privacy policies or practices of these websites to which you choose to link from this website. We encourage you to review the privacy policies of those other websites so you can understand how they collect, use and share your information.

How can I access my information that Hydro Flask has obtained through this website?

You are entitled to see the information held about you. If you wish to do this, please contact us using the details provided below. We may require you to provide verification of your identity and to pay an administration fee (which is currently £10) to provide a copy of the information we hold. Please note that in certain circumstances we may withhold access to your information where we have the right to do so under current data protection legislation.

How can I update my information?

You may review, correct, update or change your personal information at any time by contacting Hydro Flask using the details below.

How can I contact Hydro Flask?

If you have any questions about this policy or your information, please contact us using the following details:

Helen of Troy-Kaz Europe Sàrl
Place Chauderon 18
1003 Lausanne

Tel: +41 21 644 01 10 (available Monday-Friday, 9am–5pm GMT)
Email: [email protected]